SELECT Your Man Plan
At-Home Kits Designed To Provide You With Maximum Results & Unbelievable Convenience
No Prescriptions. No Pills. No Awkward Appointments.
As you age, erections naturally become softer and more difficult to get.
The Phoenix uses powerful, targeted sound waves (shockwaves) to non-invasively turn back the clock and get guys back to 100%.
Treatments are administered by moving the smooth treatment tip along the surface of your shaft. Smart guidance technology helps make sure that you’re delivering the right amount of shockwaves in the right place along the penis to improve performance.
It’s not an overnight fix, but given enough time, Li-ESWT results in harder erections that improve the quality of sex.
HARD
At-home acoustic wave
therapy device for men.
$879 one-time

Includes
- Phoenix At-Home Device
- Treatment Plan
- 100% Online & Discreet
- Free Shipping
HARDER
The ultimate men's sexual optimization kit.
$998 one-time

Includes
- Phoenix At-Home Device
- Kaplan Enlargment Pump
- Treatment Plan
- 100% Online & Discreet
- Free Shipping
HARDEST
An even better sexual
optimization kit for men.
$1,129 one-time

Includes
- Phoenix At-Home Device
- Kaplan Enlargement Pump
- Kaplan's Male Sexual Power Pack Supplements
- Treatment Plan
- 100% Online & Discreet
- Free Shipping
Help me choose...
The HARD Plan includes one at-home Phoenix device kit.
The Phoenix is the first at-home acoustic wave device to optimize men’s sexual health. It uses powerful, targeted sound waves to non-invasively turn back the clock and get guys back to 100%. Treatments are administered by moving the smooth treatment tip along the surface of your shaft.
Benefits:
- FDA registered
- 98% success rate
- 100% at-home treatments
- No prescription needed
- Clinical strength treatments at home
- Fixes poor blood flow, the leading cause of ED
- Avoid the natural decline in performance with age
- Safely eliminate plaque in penile blood vessels
- Trigger angiogenesis, the growth of more blood vessels
What To Expect:
Completing the entire protocol takes 120 days, but most guys experience improvement much sooner.
Days 1 – 30: Some plaque is dissolved. Tissue experiences initial microtrauma.
Days 30 – 60: New blood vessels begin to form as tissue recovers.
Days 60 – 90: Remaining plaque is dissolved. Additional microtrauma occurs.
Days 90 – 120: Plaque has cleared. Tissue benefits from new vessels growing stronger.
Days 120+: Enjoy noticeable improvement, repeat only if necessary.
This Kit Includes:
- The Phoenix device
- Medical-grade stainless steel tip
- AC Power Adapter
- Detailed instructions
The Harder Plan is designed for men that are really looking to maximize the benefits of the Phoenix device. What sets this plan apart from the Hard plan is the Dr. Joel Kaplan Enlargement Pump that’s included.
This heavy duty, metal vacuum pump is built to last. Compatible with all of Dr. Joel Kaplan’s Pump Systems, this pump is the preferred choice for serious pumpers.
It is convenient for travel or at times when an electric pump would not be practical. It’s designed to offer immediate increase in penis length, penis girth, and scrotal enlargement.
This Kit Includes:
- One Phoenix Device
- Kaplan Enlargement Pump
- Pressure Gauge
- Hosing
- 1 Year Warranty
- Compatible with all Dr. Joel Kaplan Pump Systems
- Medical-grade stainless steel tip
- AC Power Adapter
- Detailed instructions
The Hardest Kit includes everything you need to maintain peak performance.
Not only does this kit include the Phoenix and the Kaplan Enlargement Pump, but it also adds Dr. Joel Kaplan’s Male Sexual Power Pack.
Dr. Joel Kaplan’s Male Sexual Power Pack includes 4 Expert Formulas for a comprehensive nutritional approach for men’s sexual health.
Together, these 4 Expert Formulas tackle the 4 most common causes of sexual dysfunction in men: Blood-flow issues, Low Testosterone, Prostate problems and Decreased Libido.
MALE PERFORMANCE: This best-selling vascular dilator includes L-Arginine, Zinc, and Ginseng to improve blood-circulation for better erection quality and size. (60 Tablets – 30 Day Supply)
ALPHA BOOSTER: This all natural testosterone booster includes Chrysin flavonoid, Longjack, and Tribulus Terrestris for increased energy, sex drive, and strength. (90 Capsules – 30 Day Supply)
PROSTATE HEALTH BLEND: This expert prostate formula includes Saw Palmetto, Pygeum Africanum Powder, Quercetin, and our Proprietary Blend for enlarged prostate (bph), urinary incontinence, and sexual performance. (60 Capsules – 30 Day Supply)
HORNY GOAT WEED BLEND: This all natural aphrodisiac includes Horny Goat Weed, Maca Root, and Tongat Ali for increased libido, arousal, and desire. (60 Capsules – 30 Day Supply)
This Kit Includes:
- On Phoenix Device
- Kaplan Enlargement Pump
- Kaplan Power Pack Supplements
- Pressure Gauge
- Hosing
- 1 Year Warranty
- Compatible with all Dr. Joel Kaplan Pump Systems
- Medical-grade stainless steel tip
- AC Power Adapter
- Detailed instructions
FAQ's
As you age, erections naturally become softer and more difficult to get.
The Phoenix uses powerful, targeted sound waves (shockwaves) to non-invasively turn back the clock and get guys back to 100%.
Treatments are administered by moving the smooth treatment tip along the surface of your shaft. Smart guidance technology helps make sure that you’re delivering the right amount of shockwaves in the right place along the penis to improve performance.
It’s not an overnight fix, but given enough time, Li-ESWT results in harder erections that improve the quality of sex.
The Phoenix is engineered to deliver at least one million clinical-strength pulses, which equals approximately 70 treatments.
If you visit a clinic, most physicians recommend an initial round of 6-12 treatments, each costing around $500.
With The Phoenix, you can complete your initial round of treatments to achieve your goals, and also perform additional treatments in the future to maintain your gains – from the comfort and privacy of home, for a fraction of the cost.
Absolutely. Doctors have used low-intensity extracorporeal shockwave therapy (Li-ESWT) for more than a decade.
The Phoenix was designed in partnership with leading experts, like Dr. Paul Thompson (Urologist & Surgeon), to provide the same safe and effective treatment protocol for men at home.
We’ve also incorporated numerous safety features into The Phoenix, including a 36-hour lockout after each treatment, which prevents potentially harmful overtreatment.
If you have questions, you can always reach a member of our team via chat on our site. You can also give us a call 7 days a week during normal business hours.
It’s always best to consult with your physician before beginning a new therapy. If you’re dealing with any of the following medical conditions, The Phoenix may not be a good fit for you:
Blood Clotting Disorder (i.e. Thrombosis)
If you’ve been diagnosed with, or believe you may suffer from a blood clotting disorder, do not use The Phoenix without clearance from your doctor.
Taking Prescription Beta Blockers
These medications have side effects that impact erection quality. You should speak to your doctor to see if an alternative medication is available.
For an erection to occur, beta receptors must receive the parasympathetic system’s message to relax blood vessels and allow blood to flow into the penis.
Beta blockers, as the name implies, prevent this important trigger.
Poorly Managed Diabetes
Abnormally high blood glucose levels can cause damage to blood vessels, as well as vital organs. It’s critical to work closely with your doctor to maintain healthy blood glucose levels.
The ongoing damage from poorly managed diabetes will likely overwhelm the benefits of Li-ESWT.
Poorly Managed High Blood Pressure
To maximize the results achieved with The Phoenix, high blood pressure needs to be properly managed in partnership with your healthcare provider.
It shouldn’t. If you do experience pain, simply reduce pressure while maintaining firm contact with the skin in the treatment area.
Some men do report mild discomfort, which is why we include a we recommend using 4% lidocaine numbing cream. Most men do not need this, especially as they get used to the sensation of the treatment tip moving along the skin.
The most important step in reducing discomfort is to ensure the tip of The Phoenix is in firm contact with the shaft, prior to engaging the treatment mode.
Mild bruising can occur in the treatment area. This is most often caused by too much pressure, or an unusual level of sensitivity along the shaft.
Treatments should never be painful. While it’s important to apply sufficient pressure to allow the shockwaves to be delivered deep into the tissue, if you experience pain, reduce pressure.
If necessary, stop treatments and take a break until the area is less tender.
The Phoenix produces clinical-strength shockwaves (powerful soundwaves). In a clinic, the loud noise isn’t as big of a deal. However, at home, you may want to plan ahead for discretion.
Your Phoenix comes with a detailed manual, as well as access to our extensive video library.
Here’s a quick overview:
After plugging in the unit, you’ll apply a drop of water-based lubricant to the tip. Following the smart guidance system, you’ll engage treatment mode and move the stainless steel treatment tip along the surface of your shaft. You’ll follow a number of treatment lines, ensuring all of the tissue is reached from a number of angles.
During your treatment, The Phoenix mechanically produces shockwaves that are non-invasively transferred through the tip, deep into the tissue of your penis.
Over the course of multiple treatments, these shockwaves safely dissolve plaque in existing vessels, and cause painless microtrauma in your tissue, which triggers angiognesis: your body’s natural response to injury, which involves the growth of new vessels to support recovery.
Less plaque and more vessels = maximum, healthy blood flow.
Each treatment takes about 17 minutes to complete. Your first treatment may take a little longer because you’re getting familiar with the process. It’s important to remember that treating more than 2-3 times per week will not speed up results – in fact, treating too often can slow down results as major improvements occur during periods of recovery between treatments.
Pumping for ten minutes, twice a day during the weeks you are performing treatments is a recommended step you can take to support maximum results. This pulls oxygen-rich blood into the treatment area, helping to support tissue recovery between treatments.
Li-ESWT is usually performed on a flaccid penis. If an erection occurs, there is no need to stop treatment.
Some men choose to pump immediately before performing a treatment in order to increase the treatment surface area.
Everyone is different. Depending on your health profile, you may notice improvement after a few treatments. However, the majority of men experience significantly more noticeable improvement after their first period of rest, which means it can take 60-90 days to see results.
Consistency is key. If you don’t see results right away, you’re not alone. It’s also a great idea to check with your doctor to see if there are any other changes you can make to your diet and exercise routine to support maximum performance in the bedroom.